About
I'm Allison, your fancy but approachable big sis
Enneagram 3, grown up girly girl... I believe in heels and hairspray, and swear I liked neutrals before anyone else.
ONCE UPON A TIME
I spent years building a bridal beauty business, opening a boutique and wine bar. It felt like a dream. Until...it wasn't.
I started as a bridal hair and makeup artist and spent years building a career I loved—serving women during some of the most meaningful moments of their lives. I’ve led top sales teams in the beauty industry, opened and operated a boutique and wine bar, and learned firsthand how burnout can creep in when you're chasing everything except peace.
After pausing my career to refocus on my home, my family, and my own identity beyond achievement, I stepped back to beauty with a new mission: to help women feel confident, capable, and beautiful in the season they’re in—no perfection required.
Then I finally found my purpose, helping women show up in their lives with grown-up prettiness.
Today, I teach approachable makeup and skincare to women who were never taught. I create honest, relatable beauty content that feels like chatting with your big sister. And I’m here to remind you: you are already worthy—you don’t need to earn beauty or confidence. You just need someone to show you where to start.
Whether I’m doing makeup, teaching a class, or sharing beauty tips online, my goal is always the same: to remind women that they’re already worthy—before the lipstick, before the skincare routine, before anything else. I believe in soft glam makeup, skincare that works, and helping women feel confident in their own skin. It’s never about perfection—it’s about embracing who you are, showing up on purpose, and finding beauty in the real, everyday moments.
MY REALLY OFFICIAL BIO, the TL:DR VERSION
Allison Jenks is a creative entrepreneur and beauty professional who has spent over a decade helping women feel confident in their own skin—as a bridal hair and makeup artist, a boutique owner, and leader of a top-selling beauty team. She now spends her days as a beauty, skincare, and lifestyle creator blending flirty feminine fashion with real, relatable mom life. Think: big sister energy with a glam twist. From skincare secrets to self-discovery, she aims to help women feel confident, seen, and a little more fabulous in their 40s.
SUPER FUN
FACTS
NOW FOR THE IMPORTANT STUFF
I love Carrie Underwood, she is elite inspo status in my book!
I am a textbook type 3, Manifestor and an Autumn
If you want to talk Romantasy genre, I am your girl, let's go.
I still love a skinny jean, side part my hair and use the cry-laugh emoji.
Your at-a-glance guide to where I stand on all the truly important things.
THE QUIZ
Favorite indulgence
Frozen chocolate rasperries
celeb i'd love to meet
John Krasinski is my celeb crush
Guilty pleasure
True crime podcasts
alternate universe job:
Esthetician, I love skin care
favorite place i've been:
BVI, where I got engaged
drink of choice
Spicy margarita
can't live without
Loreal lumi glotion
usually craving
Any kind of cheese. Actually all the cheeses
beach vs mountains
Beach hands down
favorite show to binge
Bridgerton, Ted Lasso
From my vanity
to yours
Join my email list for weekly confidence boosts from your cheerleading big sis. I’m sending beauty tips that actually work, skincare recs I swear by, and mom-life hacks that help me keep it together. Think of it as your weekly reminder that you’re doing amazing sweetie—and you deserve to feel as good as you look.
No spam. No fluff. Just the good stuff.
